In January 2015, Chris Harris made a pivotal career shift, transitioning from a 25-year career as an elite close-quarters combat instructor into a full-time position selling additive manufacturing technology.

He immediately embarked on a quest for knowledge that would help him start selling in the shortest amount of time possible. Hungry for success, he relentlessly searched for any sales book or training course specific to 3D printer sales. He soon learned that what he was endeavoring to find was nonexistent.

The absence of sales training material relevant to his newly chosen industry made for an interesting first twelve months. His onboarding year was a mixed bag of epic mistakes, priceless experiences, and hard-earned victories.

Harris wanted to replicate the success he had enjoyed as an elite combatives instructor but didn’t know how. Finding a solution to this problem became his number one priority.

Determined to succeed, Harris decided to create his own practical sales methodology. He built it from the ground up, utilizing overlapping techniques and principles that had produced a high level of success—selling and teaching his elite close-quarters combat system.

From that day forward, he began taking copious notes—tweaking, modifying, and adjusting every step of the way. This season of intentional self-discovery resulted in the development of the Phase Selling for Additive Manufacturing system.

This straightforward selling process is the compilation, organization, and consistent reduction of lessons learned as he strived to streamline the 3D printer sales cycle to a more condensed form. Diligently following the Phase Selling rules and guidelines quickly elevated Harris to the upper echelon of 3D printer sales professionals—where he remained.

Regardless of what 3D printer technology is being sold—and at what price point—we are confident that once the Phase Selling process is learned and applied, your sales will increase significantly, just as they did for Chris Harris!